In today's era, everyone wants their way, and people expect businesses to deliver custom options. Let’s think about how people order when they go to a restaurant. They don’t want tomato, but add avocado also the burger to be cooked medium well but not too well. Modern customers expect the ability to customize anything and everything to fit their preference where buyers can create their own Brooks Brother suits, Nike sneaker, Long champ bags, Burberry trench coats, and many other things. A sense of designing your product should be appealing to shoppers, according to survey maximum people are ready to pay extra for customization services. Also, these are enough for brands who doubt the potential personalization. Brand those expect a personalization will create a connection between a shopper and a product which are designed by them. There are numerous companies who are trying to hold their feet in the customization market.
There is various other organization who hesitate to enter the personalization market because they are scared as it is not a long term opportunity. According to the recent survey, customization is the future of retail market also the advancement in the technology such as 3D printing, product customization tool, and computerized lathes have the ability to screen print on leather as well as tile as they are facilitating manufactures to inexpensively and quickly customize products. Currently, all these developments are at the initial stage, but it has enormous advantages for all sizes of corporations.
Benefits of Product Customization
- -Where customers are designing their items based on their needs and requirements, it gives a noticeable perception for sellers to know more about their buyers. If they find a pattern among their buyers, then the seller can take it up and enhance the product.
- Word of Mouth Marketing- Word-of-mouth is the best marketing for any product and the best way to grab the attention of new customers. As customers spend their time to customize their product to meet their tastes, they share it via social channels. This practice helps brands to gain higher exposure to the market than regular marketing activity. According to the research by Deloitte suggests it suggests that an on average in retail sectors 36% of consumers will consider buying customized products or services.
- Word of Mouth Marketing- Word of mouth is the best marketing for any product and the best way to take the attention of new customers. As customers spend their time to customize their product to meet their tastes, they share it via social channels. This practice helps brands to gain higher exposure to the market than regular marketing activity. According to the research by Deloitte an on average in different retail sectors, 36% of consumers would consider buying customized products or services.
- Effective communication- Lack of communication is a significant issue in business which makes tough to understand what customer is looking for with the help of online Product Customization tool you can give your customers an option to create their own product which can offer excellent customer satisfaction.
Leading technologies for product customization
- Virtual reality (VR) – Majority of people relate virtual reality to the mobile or gaming space, but an e-commerce app is also a virtual store in your mobile and system. E-Commerce app with a power of VR business owners not only deliver a real-world shopping experience to their customers along with that they can provide a customization option for their customers.
- 3D Printing– Initially 3D printing was used to build prototypes, but now it is used in different industries like healthcare, aerospace, etc. if it's combined with the certain technical aspects, 3D can be a game changer for customizing many products. These days fashion jewelry, businesses are using 3Dpriting to ensure each complex design details are capture properly.
- Visual search- AI-powered retail trend is visual search which allows shoppers to find or buy a product just by clicking a photo. AI works its magic to identify the product across multiple sites and retailers in just a click. So, retailers should make sure that their visual assets are of high quality and current. Hence, AI-powered search is sure to become more and more common making it easier for a shopper to find and buy what they want or when they want.
Important considerations while implementing product customization:
- Easy to Design - There are few risks which involve while offering product customization as a business owner you should ensure that you provide an easy to use customer friendly platforms for your customers to design their products. If the users find it complicated or if they get confused with options then they may lose the interest and go for other options. So, make sure you choose the best online product customization software for your e-commerce business.
- Costing - When businesses are looking for offering customizations solutions, they may miss-estimate the pricing also especially in business or business deal every penny is important. Hence, it is highly recommended that the companies should be clear about their product cost and value proposition.
We are living in a world where each customer wants to be treated as unique and embraced. The business which invests in offering such experience is stand out from the crowd and stay ahead in the industry.
Source- https://idesignibuy.weebly.com/blog/trends-of-reshaping-the-fashion-industry
There is various other organization who hesitate to enter the personalization market because they are scared as it is not a long term opportunity. According to the recent survey, customization is the future of retail market also the advancement in the technology such as 3D printing, product customization tool, and computerized lathes have the ability to screen print on leather as well as tile as they are facilitating manufactures to inexpensively and quickly customize products. Currently, all these developments are at the initial stage, but it has enormous advantages for all sizes of corporations.
Benefits of Product Customization
- -Where customers are designing their items based on their needs and requirements, it gives a noticeable perception for sellers to know more about their buyers. If they find a pattern among their buyers, then the seller can take it up and enhance the product.
- Word of Mouth Marketing- Word-of-mouth is the best marketing for any product and the best way to grab the attention of new customers. As customers spend their time to customize their product to meet their tastes, they share it via social channels. This practice helps brands to gain higher exposure to the market than regular marketing activity. According to the research by Deloitte suggests it suggests that an on average in retail sectors 36% of consumers will consider buying customized products or services.
- Word of Mouth Marketing- Word of mouth is the best marketing for any product and the best way to take the attention of new customers. As customers spend their time to customize their product to meet their tastes, they share it via social channels. This practice helps brands to gain higher exposure to the market than regular marketing activity. According to the research by Deloitte an on average in different retail sectors, 36% of consumers would consider buying customized products or services.
- Effective communication- Lack of communication is a significant issue in business which makes tough to understand what customer is looking for with the help of online Product Customization tool you can give your customers an option to create their own product which can offer excellent customer satisfaction.
Leading technologies for product customization
- Virtual reality (VR) – Majority of people relate virtual reality to the mobile or gaming space, but an e-commerce app is also a virtual store in your mobile and system. E-Commerce app with a power of VR business owners not only deliver a real-world shopping experience to their customers along with that they can provide a customization option for their customers.
- 3D Printing– Initially 3D printing was used to build prototypes, but now it is used in different industries like healthcare, aerospace, etc. if it's combined with the certain technical aspects, 3D can be a game changer for customizing many products. These days fashion jewelry, businesses are using 3Dpriting to ensure each complex design details are capture properly.
- Visual search- AI-powered retail trend is visual search which allows shoppers to find or buy a product just by clicking a photo. AI works its magic to identify the product across multiple sites and retailers in just a click. So, retailers should make sure that their visual assets are of high quality and current. Hence, AI-powered search is sure to become more and more common making it easier for a shopper to find and buy what they want or when they want.
Important considerations while implementing product customization:
- Easy to Design - There are few risks which involve while offering product customization as a business owner you should ensure that you provide an easy to use customer friendly platforms for your customers to design their products. If the users find it complicated or if they get confused with options then they may lose the interest and go for other options. So, make sure you choose the best online product customization software for your e-commerce business.
- Costing - When businesses are looking for offering customizations solutions, they may miss-estimate the pricing also especially in business or business deal every penny is important. Hence, it is highly recommended that the companies should be clear about their product cost and value proposition.
We are living in a world where each customer wants to be treated as unique and embraced. The business which invests in offering such experience is stand out from the crowd and stay ahead in the industry.
