Fashion is said to take a big hit due to COVID-19. From the luxury market to small online boutiques to brick and mortar stores closing, the industry is preparing for a decline. Behind the scenes, though, the industry is far from a standstill. For one thing, shuttered stores are compelling retailers to ramp up their digital operations to capture the new demand. And while everyone is trying to find new initiatives and ways to help this pandemic pass, a few designers and brands are leading the pack.
Why Digital Technology is a Step Towards Better Future?
The fashion companies have to move in the direction of digitization because of various factors:
- Supply Chain Disruption
As Coronavirus is spreading at a higher rate, the firms are now facing a drop in recruiting for roles in categories, such as supply chain efficiencies, logistics, warehousing, sourcing, performance marketing, and e-commerce buying. According to Julia Pollak, ZipRecruiter’s labor economist, “The COVID-19 crisis is affecting fashion and retail jobs differently, based on the degree to which they require face-to-face interaction. Jobs for fashion models and retail store associates have fallen steeply over the past four weeks, while jobs for fashion designers have risen, and those for e-commerce managers have skyrocketed.“
