Online Polo T-shirt Design Software helps Scaling up in the T-shirt Market
Customization has been in trend for quite some time now, and it continues to add perks to the fashion industry as many companies have started integrating these personalization products to their website. The online polo t-shirt design software works similarly and offers a digital foundation upon which you can build a new custom t-shirt business.
Rae Witte, wrote a column for Forbes, to support custom apparel and its acceptance by the consumers. She says, “We’re reaching a level where personalization is not only a perk for those consumers who are keenly aware of their wants it and needs, there are instances where problems outside of not finding exactly what they want are being solved.” Customization is not a new concept, and elite classes mostly preferred it, but its democratization is a relatively modern concept and created a vast scope for other brands to lead the trend to the next level. The retail revolution unlocked the data with the help of technology and artificial intelligence.
How Online Polo T-shirt Design Software Helps Garnering More Profit for Your T-shirt Business?
Customization is honing the customer experience to an extent where the use of sophisticated data for analytics is helping the custom apparel companies to stay ahead in consumer preferences & trends and also experiment with new technologies. In this blog, we will walk through the reasons of adopting to changing pattern that will help you to position your brand at greater heights in 2020:
- Charge more
The common reason for several clothing manufacturers and retailers to enter the customization business is costing. They believe buying cloth material of a particular kind in bulk was cheap and but manufacturing a custom t-shirt, one of a variety, will cost a fortune. The notion is true, but what is untrue is the fact that people won’t be ready to pay for it. You can charge more, and they will still buy. According to a report by the Deloitte Consumer Review on made-to-order, one in every five consumers is ready to pay 20 % extra for personalized or exclusive products.
In the age of digitization, interestingly, the elderly population is preferring the personalization better than the younger crowd. As per the Deloitte review, people over 55 years old are more likely to purchase a customized product that those between 16-24 years. Personalization makes it easier to make something that is unique, and hence, about 46 % of the end-users agree to wait longer to get what they created or designed.
- User Experience
Personalization is a significant factor to consider if you want to scale up your business. If a brand is capable of offering a superior user experience, then you are ready to compete with the leading custom t-shirt brands. By installing online t-shirt design software, you are allowing customers to get maximum user satisfaction. The Consumer Experience Statistics states that 86% of buyers will pay more for better customer experience. After offering them the best services, you don’t have to compete for price and win; you are a winner for your users.
- Mark your Presence
People, in general, have good observational qualities, and they can spot a difference between regular clothes and designer clothes. With the help of our custom tool, your end-users can custom- make their t-shirts online. They can select from a wide range of size, color, imprint initials or numbers anywhere on the t-shirt. They can also view the pre-designed polo t-shirts, undo-redo, and preview it before buying.
Companies need to interact with the customers spread across the globe through various social media platforms as well as websites. Therefore, it is of utmost importance that you integrate the t-shirt site with a tool that helps customers who speak in other languages as well. Our software offers services in French, German, and Arabic other than English.
Moreover, you can boost your brand’s omnichannel presence with an online t-shirt design software as you deliver a smooth user experience across all touch points. According to PWC, the companies that are investing in the Omni Channel, are anticipated to rise from 20% to 80%.
- Target Audience
As per the recent trends, the custom-men wear is likely to gain more steam in comparison to other apparel categories. Menswear is perhaps one of the best early case studies of retail evolution. Companies and brands gaining steam over the past decade have proven that the more things change, the more they stay the same.
Mass customization is revolutionizing the fashion industry but and can’t survive on its own; therefore, companies will still need continuous innovation to push the boundaries and put the customer at its center. Therefore, by integrating online polo t-shirt design software by iDesigniBuy, you get a competitive advantage and scale up your market position in the custom t-shirt market.
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