Mass customization is one of the changes for the apparel industry that will provide a competitive advantage and offer products needed by consumers. The extent of customization characterizes business models, including the process technicalities, to achieve a successful mass- customization strategy. The online apparel design software offers solutions that are helpful for the organizations functioning in the fashion domain.
The Components Compelling Installation of Online Apparel Design Software
These days many companies are joining the mass-customization blitz. Some of them are niche manufacturers and start-ups, unmoved by expensive legacy factories and supply chains. Others are big brands that have added customization options to extend their product lines and increase sales.
Technological Advancement
Everybody wants to be a part of this process as a result of which competition is fierce. The key stakeholders of the domain want to at the top brass. They are coming up with newer strategies to keep other medium-sized companies at bay. They are involved in applying high-speed connectivity and robotized factories to be one of the most sorted companies. So-called smart factories are best positioned to add bespoke elements to otherwise standardized products in a cost-efficient way.
All these technologies have helped to send a wave of mass customization rolling through industries including footwear, apparel, and jewelry. A report published by the Configurator Database Project shows how common has mass-customization become. It provides links to companies allowing consumers to build individualized products, and the website lists about 1,360 companies in 17 industries. In addition to shopping apps, several other technologies, 3D printing, high-speed data transmission, and networked production are enabling mass customization.
Costs
The rising demand for mass-customization apparel is also impacting the mechanical industry. Under pressure from niche players, big brands are also offering customization options. The choices range from aesthetic options to products truly customized to individuals. The recent trends have compelled many of the market giants to change their strategy. These changes coincided with technological developments that enabled standard designs to be adopted at a low cost. Products could be 'Mass customized' -- individualized and adapted to different tastes at an affordable price. So, if mass production was about making more, mass customization is about producing the right product. And if manufacturers can change designs quickly at minimal cost, then shorter and shorter runs become cost-effective to the point where each customer can be provided with precisely what he or she wants.
Personalization
In terms of clothing, mass customization does not mean a return to the process where items are produced from scratch for each wearer as in the couture industry or traditional bespoke tailoring. It means manufacturing 'En mass' standard designs, which have their sizes adapted to fit the individual; designs that are tailored with different pockets, cuff shapes, fabrics and colors; and standard products that are personally embellished in some way.
Transparent Supply Chain
The gap between a number of the customized products offered by the giant companies and start-ups is enormous. The difference exists because the former has a broader reach in comparison to the latter. This phenomenon has also opened new windows of opportunities leading us towards the transparent supply chain.
The latest to join the league is Lever Style, a Hongkong based apparel company. The firm is fuelled by its new investments from its recent listing on the Hong Kong stock exchange. It aims to realign the business model to the product engine for rising e-commerce brands. As explained by the brand's owner Stanley Szeto, "We are trying to go, suppliers, digitally native organizations who have a great idea but need a supplier to execute it from them. And we want to figure it out how to help them because I believe that's the future." The digitally native brands will continue to evolve as long as their supplier brings them a new client.
Conclusion
The bottom line is that the trend of mass customization process will continue to grow as long as the consumer is satisfied. Specific styles and sizes are limited under collective customization processes. The success of an apparel enterprise is eventually based on how satisfied consumers are during the early, and pre-manufacturing steps of the process. Here, the online apparel design software by iDesigniBuy comes handy. The tool comes with easy to use interface and one-click solutions that will result in higher user satisfaction.
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