We live in a very diverse environment, a person might prefer to wear formal clothes at the office, and someone might prefer to adorn casuals at the home office. Therefore, the fashion industry also had to adopt a very different technique to influence and celebrate individuality and came up with customization strategy. The idea prompted many apparels manufactures to align themselves with changing customer's need and recently, to flow with the stream, Lusso’s Sister Duo introduced 2Lu customized apparel. The online clothing design software working on similar lines lets the apparel companies offer their customers a personalized experience and choose what suits them the most.
As a society, we have evolved over the years, are more informed than ever, and are prouder of individuality. Time has come, where the companies have to move from diversity to inclusion, and from brand identity to individual preferences. The Lusso’s Sisters soon catch-up with the pace the apparel brand is changing and hence launched, 2Lu — a “blank” brand of customizable apparel that’s mixing up the market.
When asked about the need to launch the new style of a clothing line, Drea Ranek, one of the founding members, said, “We realized there was a need for this in St. Louis, but also in the industry. We realized that because all of these companies were seeking out more premium, boutique-style products that could be customized for them, that was something clearly nobody was doing. There was a little gap in the market we could insert ourselves into.”
How significant is it to implement Online Apparel Design Software?
It is an internet era, and people install various applications onto their smartphones and laptops or computers. They grab the chance to personalize their app experience everywhere they go; thus, the software customization at the personal user level allows them to have a unique blend of preferences, lifestyle, body types, and sizes. When the Forbes Magazine interviewed FAZ executives of Chico, a leading women apparel brand, about the recent trend change, they said, “The link between the associate and the customer is getting closer and closer.” The statement from the executives explains significance of personalization for the customers and brands.
The first-hand experience of selecting clothes that fits well and as per the buyer’s needs gives them the reason to feel empowered. You should also thrive on the same by implementing online apparel design software on your website. Also, this would take us towards the sustainable fashion. For the past couple of decades, the companies fought the soaring prices and low performing fabrications, resulting in a gradual drift towards the mass-customization. According to Forbes, mass production leads to 10–25% of textiles leftovers from cutting thousands of units at the same time. They reported that H&M alone burned $4.3B of leftover stock last year (Saturday Evening Post), causing a devastating and long-lasting impact on the environment because of the release of toxins in the air. To change your business strategies, you first need to understand why you need it.
Let’s walk through the ways of installing online apparel design software helps exploring new audience:
• Online Presence
The e-commerce is growing at a rapid speed, and many leading companies, such as Levi’s and Adidas, provide their customers a platform where they can select apparel of their choice and make it their style through customization. You can, too, do the same with the help of a tool that will enable you to custom create your online profile and place it in front of your buyers. Marking your online presence is an essential first step towards the personalization of apparel.
• Social Media
The social media is a boon for those companies who opt for the correct techniques to stay relevant and connected with their audiences. The rise of Instagram, Twitter, and Facebook provide a platform where you can showcase your new ideas. And also inspire the end-users to take and share from the online style guides and experts for the trendy clothes.
After trying on the custom apparel from your brand, they will upload the pictures they clicked and let the others know, thus branding your business.
From the above facts and statistics, it is evident that by installing online apparel design software by iDesigniBuy, you can easily stand tall among the leading brands of the custom the clothing.
If you wish to replicate the tactics, significant stakeholders, in custom fashion manufacturers and retailers, adopted.
Contact us now.
